If you have a website, landing pages are vital to engaging your websites visitors and getting them to take action. In fact, landing pages are all about action. The sole purpose of a landing page is getting someone to do something.

So, whether you want people to purchase an item, make a donation, download your e-book or sign up for your mailing list, you’ll definitely benefit from a properly crafted landing page.

Kissmetrics brilliantly breaks down some of the features of a perfect landing page:

Clear and Concise Headlines - Your landing page headlines should compel visitors to take a closer look. Keep them short and sweet.

Good Grammar - Make sure you check and re-check for spelling errors and sloppy grammar.

Strong Calls-to-Action - When visitors read your headline, they should know exactly what to do next. Create a call-to-action button that stands out on the page.

Images and Videos - Videos of user testimonials, product images and other multimedia can give your visitors an extra push.

Everything Above the Fold – The most important parts of your landing page should all fit neatly in the space a visitor sees without having to scroll.

Want more tips? Check out Kissmetrics’ blog at blog.kissmetrics.com.